# Wellness Partnerships Target F1 Teams

> F1 teams partner with health brands to boost driver performance and fan engagement.
- Title: Wellness Partnerships Target F1 Teams · Motorsport | Shortify
- Summary: F1 teams partner with health brands to boost driver performance and fan engagement. F1 teams collaborate with wellness brands like WHOOP and Eight Sleep to…
- Keywords: ferrari, aston martin, whoop, eight sleep, liquid i.v., celsius, wellness partnerships, sleep technology, fan engagement, sports, cars, Wellness
- Source: Motorsport — https://motorsport.com/f1/news/wellness-partnerships-target-f1-teams-and-their-increasingly-engaged-fans/10864501
- Author: Alex Harrington
- Published: 2026-10-12T00:00:03+00:00
- Read time: 1 min
- Topics: ferrari, aston martin, whoop, eight sleep, liquid i.v., celsius, f1, wellness partnerships, sleep technology, fan engagement, sports, cars
## Wellness Partnerships Target F1 Teams
F1 teams partner with health brands to improve driver performance and fan engagement through sleep tech and fitness solutions.
## Three Teams Signed Wellness Partners
Ferrari signed WHOOP, Aston Martin added Eight Sleep and Celsius, and McLaren partnered with Liquid I.V. this year.
## Wellness Partnerships Worth $2.54 Billion
F1 team sponsorship reached $2.54 billion in 2025, up 22 percent from 2024, with wellness brands gaining traction.
## Performance Claims from Teams
Aston Martin's commercial chief said sleep is a critical performance input, while Ferrari's medical team uses WHOOP data to monitor staff health.
## Fan Engagement Through Run Clubs
Celsius and Aston Martin launched run clubs in Melbourne, Miami, Montreal and London with sold-out 5km events.
## Short-Lived Partnerships
Celsius worked with Ferrari from 2023 to 2025, and Eight Sleep was a Mercedes supplier in 2022 before resurfacing at Aston Martin.
## Healthier Teams, Better Support
Dr. Kristen Holmes confirmed team performance, rest and stress levels improved through WHOOP-Ferrari collaboration.
## Key takeaway

F1 teams collaborate with wellness brands like WHOOP and Eight Sleep to improve team performance and fan engagement through sleep tech and fitness solutions.