# Wendy's brings back nostalgic yellow packaging

> Wendy's revives iconic yellow packaging after decades away.
- Title: Wendy's brings back nostalgic yellow packaging · Fox News
- Summary: Wendy's revives iconic yellow packaging after decades away. Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting…
- Keywords: wendys, yellow packaging, september 28, 2027, throwback, frostys, nuggets, burgers, fries, nostalgia, pizza hut, taco bell
- Source: Fox News — https://foxnews.com/food-drink/wendys-revives-nostalgic-yellow-packaging-decades-away
- Author: Teresa Mull
- Published: 2026-09-19T00:00:00+00:00
- Read time: 1 min
- Topics: wendys, yellow packaging, september 28, 2027, throwback, frostys, nuggets, burgers, fries, nostalgia, pizza hut, taco bell
## Wendy's revives nostalgic yellow packaging
Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting September 28, 2024, with the throwback look continuing through 2027.
## Yellow packaging requested for years
A company spokesperson told Today.com that fans have been asking for its return for years, making it one of the most requested comebacks in Wendy's history.
## Yellow became Wendy's signature color
Dave Thomas opened the first Wendy's restaurant in Columbus, Ohio, in 1969, and yellow became a recognizable part of the chain's look.
## Customers miss vintage packaging
Social media users have expressed nostalgia for Wendy's vintage-style packaging for years, with many calling it a missing piece of their childhood.
## Wendy's packaging revival trend
Wendy's packaging revival follows a broader trend of major restaurant chains revisiting elements of their past, including Pizza Hut's classic restaurants and Taco Bell's Decades campaigns.
## Wendy's nostalgic menu items
The chain's latest Decades menu, launched in August, revived several items associated with 2016, including the Naked Chicken Chalupa and Meximelt.
## Key takeaway

Wendy's will reintroduce its vintage yellow packaging for burgers, fries and nuggets starting September 28, 2024, with the throwback look continuing through 2027.