# West Bengal Launches Mustard Oil Brand

> West Bengal starts edible oil brand with mustard oil for self-sufficiency.
- Title: West Bengal Launches Mustard Oil Brand · The Economic Times
- Summary: West Bengal starts edible oil brand with mustard oil for self-sufficiency. West Bengal aims to become self-sufficient in edible oil by launching a mustard…
- Keywords: west bengal, mustard oil, nddb, edible oil, self-sufficiency, agricultural marketing, West, Bengal, Launches, Mustard, Oil, Brand
- Source: The Economic Times — https://economictimes.indiatimes.com/industry/cons-products/food/west-bengal-plans-own-edible-oil-brand-starting-with-mustard-oil/articleshow/134439764.cms
- Author: PTI
- Published: 2026-09-23T13:34:00+00:00
- Read time: 1 min
- Topics: west bengal, mustard oil, nddb, edible oil, self-sufficiency, agricultural marketing
## West Bengal's New Oil Plan
West Bengal plans to launch its own edible oil brand starting with mustard oil.
## Self-Sufficiency Goal
The state aims to boost oilseed production to become self-sufficient in edible oil.
## NDDB Support
NDDB will help set up mustard oil brand with marketing and procurement support.
## Current Mustard Supply
Farmers now grow mustard instead of potatoes, with 25 lakh tonnes of excess potato production.
## Pilot Program
NDDB runs pilot in five districts covering 525 acres for mustard, groundnut and sunflower.
## Future Steps
NDDB and IIT Kharagpur sign pact for research and value addition in edible oils.
## Key takeaway

West Bengal aims to become self-sufficient in edible oil by launching a mustard oil brand with NDDB support.