# Whalefall tagline redefines movie marketing

> Whalefall's tagline 'The odds of being swallowed alive by a whale are not zero' challenges moviegoers to consider unlikely but possible futures.
- Title: Whalefall tagline redefines movie marketing · AV Club
- Summary: Whalefall's tagline 'The odds of being swallowed alive by a whale are not zero' challenges moviegoers to consider unlikely but possible futures. Whalefall's…
- Keywords: whalefall, movie tagline, scuba diving, sperm whale, giant squid, probability, film marketing, whale encounter, scuba gear, moviegoer safety, entertainment, culture
- Source: AV Club — https://avclub.com/whalefall-greatest-film-tagline-odds-of-being-swallowed-by-a-whale-are-not-zero
- Read time: 1 min
- Topics: whalefall, movie tagline, scuba diving, sperm whale, giant squid, probability, film marketing, whale encounter, scuba gear, moviegoer safety, entertainment, culture
## Whalefall tagline
The odds of being swallowed alive by a whale are not zero.

> The odds of being swallowed alive by a whale are not zero
## Disney marketing team
Disney's digital marketing team created the tagline after seeing early trailer cuts.
## Jason Eskin
Jason Eskin, Disney's senior vice president of digital marketing, says the tagline came from wondering if getting swallowed alive by a whale could happen.
## Scientific accuracy
Tom Mustill, a whale documentarian, confirms sperm whales could swallow humans in rare cases.
## Sperm whale biology
Sperm whales have a wide enough throat to swallow a person, though scuba gear makes it harder.

> a really nice slippery swimmer would be much easier
## Whale behavior
Sperm whales sometimes surface near California coast where Whalefall is set.
## Giant squid connection
The film's giant squid makes accidental human ingestion more likely.
## Probability implications
The tagline suggests improbable events could happen to moviegoers themselves.
## Key takeaway

Whalefall's tagline suggests improbable events could happen, making audiences question their own safety in the film's premise.