# When you control your IP, you control your destiny

> Loud And Live CEO Nelson Albareda explains how owning IP events and brands gives independent promoters power in the music industry.
- Title: When you control your IP, you control your destiny | Shortify
- Summary: Loud And Live CEO Nelson Albareda explains how owning IP events and brands gives independent promoters power in the music industry. Loud And Live CEO Nelson…
- Keywords: nelson albareda, loud and live, seattle, nfl, latin music, ip events, brand partnerships, country bay music festival, latin grammys, tunecore, music, business
- Source: Music Business Worldwide — https://musicbusinessworldwide.com/when-you-control-your-ip-you-control-your-destiny
- Published: 2026-10-13T14:43:58+00:00
- Read time: 2 min
- Topics: nelson albareda, loud and live, seattle, nfl, latin music, ip events, brand partnerships, country bay music festival, latin grammys, tunecore, music, business
## Loud And Live CEO
Nelson Albareda is a Grammy and Latin Grammy-winning producer who founded Loud And Live in 2017.
## Loud And Live's Growth
Loud And Live has staged over 400 shows yearly across North and Latin America for artists like Ricardo Arjona and Carlos Vives.
## Brand Partnerships
Loud And Live partners with brands including McDonald’s, New Balance, and Royal Caribbean for authentic cultural connections.
## Owned IP Events
Loud And Live operates Christmas Wonderland and House of Horror Haunted Carnival as key IP events.
## Venue Ownership
Loud And Live owns the Doral Amphitheater and Tropical Park Equestrian Center in Miami.
## Country Bay Music Festival
Loud And Live hosts Country Bay Music Festival with artists like Thomas Rhett and Lainey Wilson.
## Rebooting Country Bay
Loud And Live plans to reboot Country Bay Music Festival in 2027 at a new venue.
## Latin Music Growth
Latin music has grown for 30 years and is now mainstream with artists like Bad Bunny and Karol G.
## Global Latin Market
Latin music spans 30+ countries and requires tailored marketing, not one-size-fits-all approaches.
## Venue Strategy
Loud And Live focuses on Miami as its home market with municipally owned venues.
## Profitability
Loud And Live’s festivals, brands, and IP drive profitability across all divisions.
## Artist Loyalty
Loud And Live prioritizes artist loyalty over competition with white-glove service.
## Market Consolidation
Loud And Live expects further consolidation in the music industry with new players emerging.
## IP Control Strategy
Loud And Live believes owning IP events and brands gives independent promoters power in the music industry.
## Future Strategy
Loud And Live aims to expand IP events globally and grow its brand partnerships.
## Artist Focus
Loud And Live helps artists by prioritizing their needs over market share.
## Key takeaway

Loud And Live CEO Nelson Albareda says controlling IP events and brands lets independent promoters compete with Live Nation and AEG by focusing on artist loyalty.