# Who's selling Rentokil into the strength?

> A trader spots a floor in Rentokil Initial and reads the volume spike as institutions quietly stepping out.
- Title: Who's selling Rentokil into the strength? · TradingView
- Summary: A trader spots a floor in Rentokil Initial and reads the volume spike as institutions quietly stepping out. A jump in volume at a price floor can mean a big…
- Keywords: trading, rentokil, volume analysis, uk stocks, technical analysis, business, finance, Who's, selling, strength, TradingView
- Source: TradingView — https://tradingview.com/chart/RTO/vQI8gac1-RTO-increased-volume-raises-the-question-of-who-s-selling
- Published: 2026-09-11T19:06:58+00:00
- Read time: 1 min
- Topics: trading, rentokil, volume analysis, uk stocks, technical analysis, business, finance
## The fundamentals look bad
Rentokil Initial gives anyone hunting for negatives plenty to work with. The trader acknowledges it upfront rather than arguing the bear case away.

> Dive into the fundamentals and there's plenty of negativity to get stuck into.
## Price has found a floor
Whatever the fundamentals say, the chart shows the selling has stopped dragging price lower. That floor is the whole basis for the long idea.

> Either way, price looks like it's found a floor.
## Target is 385p
The trade is a move back up to 385p, roughly 10.5% above where the stock sits now. One level, one number, no hedging.

> Price target: 385p Potential reward: 10.5%
## Volume is doing the talking
Recent trading volume has picked up sharply at this level. To a volume reader, that means real interest rather than drift.

> The increased volume traded recently suggests strong interest at the current level.
## The market fools you
Heavy buying interest looks bullish, but the obvious reading is usually the wrong one. That instinct drives the rest of the argument.

> The market rarely reacts the way you'd expect.
## Institutions sell into strength
A big holder dumping into weakness moves price against itself. Selling into buyers hides the exit, so the volume spike may be a seller, not a buyer.

> If you were an institution looking to reduce your position, wouldn't you offload into strength?
## Key takeaway

A jump in volume at a price floor can mean a big holder is selling into buying interest, not that the stock is turning.