# Why Polished Corporate Ads Fail

> Creators' unscripted personality beats corporate polish in marketing.
- Title: Why Polished Corporate Ads Fail · Inc | Shortify
- Summary: Creators' unscripted personality beats corporate polish in marketing. Unscripted creator personalities build genuine connections that polished corporate ads…
- Keywords: creator marketing, unscripted content, corporate ads, authenticity, fish56octagon, lucy kruszynski, buttermilk, Polished, Corporate, Ads, Fail, Inc
- Source: Inc — https://inc.com/robin-landa/creator-marketing-strategy-why-polished-ads-fail/91423457
- Read time: 1 min
- Topics: creator marketing, unscripted content, corporate ads, authenticity, fish56octagon, lucy kruszynski, buttermilk
## Why Polished Ads Fail
Most people forget what they scroll past daily, but creators hold attention through genuine personality.

> Some of the most successful creators are incredibly intentional about what they produce.
## Fish56Octagon's Story
A British DJ's kitchen counter videos grew into sold-out shows and festival stages across the UK.
## Creator Marketing Strategy
Lucy Kruszynski, head of brand marketing at Buttermilk, says creators build trust through personality and audience engagement.
## Authenticity Over Polish
Creators share opinions and stories, sometimes getting things wrong, but this familiarity builds real connections.

> It’s less about whether something is polished and more about whether there’s a genuine personality behind it.
## Simple Videos Work
Fish56Octagon's videos are simple by design, with enthusiasm carrying everyone through the content.
## Why Creators Win
Authentic personalities and genuine love for a subject create memorable connections that polished ads cannot match.
## Key takeaway

Unscripted creator personalities build genuine connections that polished corporate ads fail to replicate.