# Why Saying 'I Work in Tech' Is No Longer the Ultimate Professional Flex

> AI shifts professional identity: creativity now trumps tech for career pride.
- Title: Why Saying 'I Work in Tech' Is No Longer the Ultimate…
- Summary: AI shifts professional identity: creativity now trumps tech for career pride. Creativity has become a more valuable professional identity than tech work in…
- Keywords: kamya marwah, creative career, professional identity, silicon valley, creative identity, tech career, ai tools, career trend, professional flex, Saying, Work, Tech'
- Source: Inc — https://inc.com/kamya-marwah/creativity-career-trend-why-i-work-in-tech-no-longer-flex/91423550
- Read time: 1 min
- Topics: kamya marwah, ai, creative career, professional identity, silicon valley, creative identity, tech career, ai tools, career trend, professional flex
## The shift in professional identity
Saying 'I work in tech' once carried cultural weight for ambition and innovation but now creativity is gaining similar professional value.

> Creativity is the new 'i work in tech'
## Alisha Gupta's creative identity
Alisha Gupta, an AI go-to-market consultant at Accenture and professional dancer, founded Beauty in Balance to pursue both career and passion.
## AI makes individual taste valuable
As AI lowers creation costs, individual creativity and perspective become critical for differentiation in a crowded market.
## SXSW panel insight
At SXSW, Gupta noted that individuals need unique taste and perspective to stand out in the age of AI.
## Creative identity as professional identity
People increasingly lead with creative skills outside their day job as their primary professional identity.
## The new professional flex
Creative identity now serves as a stronger professional marker than traditional tech roles in the AI-driven economy.
## Why creativity matters now
With AI making products cheap to build, unique creative perspectives become essential for professional differentiation.
## The future of professional identity
As AI reshapes work, creative skills will increasingly define professional value over traditional tech roles.
## Key takeaway

Creativity has become a more valuable professional identity than tech work in the AI era, with individuals leading with creative skills over traditional tech roles.