# Why Threads Got Unhinged

> Threads' niche drama and unhinged engagement bait explain its reputation as Twitter's wilder alternative.
- Title: Why Threads Got Unhinged · Slate Magazine | Shortify
- Summary: Threads' niche drama and unhinged engagement bait explain its reputation as Twitter's wilder alternative. Threads attracts users who post mermaid trauma and…
- Keywords: threads, mermaid trauma, pepsi, wild cherry, unhinged engagement, twitter alternative, Got, Unhinged, Slate Magazine
- Source: Slate Magazine — https://slate.com/podcasts/icymi/2026/10/how-threads-got-so-unhinged?via=rss
- Published: 2026-10-03T07:00:00+00:00
- Read time: 1 min
- Topics: threads, mermaid trauma, pepsi, wild cherry, unhinged engagement, twitter alternative
## Threads' Niche Drama
Threads is notorious for niche drama and unhinged engagement-bait content that defines its user base.

> The platform is notorious for niche drama and unhinged engagement-bait.
## Mermaid Trauma Discussions
Users discuss mermaid trauma, a topic that highlights Threads' extreme content environment.

> Discussions about mermaid trauma, for instance, or Pepsi having to apologize for their post about Wild Cherry.
## Pepsi Wild Cherry Apology
Pepsi faced backlash for a Wild Cherry post, showing Threads' role in public apologies.

> Pepsi having to apologize for their post about Wild Cherry.
## Threads Hosts Franchesca Ramsey
Creator Franchesca Ramsey joins host Kate Lindsay to discuss Threads' reputation and user behavior.

> host Kate Lindsay is joined by creator, podcaster, and reluctant Threads lover Franchesca Ramsey
## Threads as Twitter Alternative
Threads remains the best alternative to Twitter despite its unhinged user engagement.

> how it still manages to be the best alternative to Twitter.
## Key takeaway

Threads attracts users who post mermaid trauma and Pepsi's Wild Cherry apology, creating a platform known for extreme content.