# Witches and Vampires Win Halloween

> Halloween costumes reveal how familiarity beats novelty for customer loyalty.
- Title: Witches and Vampires Win Halloween · Inc | Shortify
- Summary: Halloween costumes reveal how familiarity beats novelty for customer loyalty. Businesses should leverage recognizable brands paired with fresh elements to…
- Keywords: halloween, costumes, familiarity, customer loyalty, nrf, batman, spiderman, witches, vampires, halloween costumes, Win, Inc
- Source: Inc — https://inc.com/jennifer-knowles/what-witches-batman-and-spider-man-can-teach-you-about-winning-customers/91421196
- Read time: 1 min
- Topics: halloween, costumes, familiarity, customer loyalty, nrf, batman, spiderman, witches, vampires, halloween costumes
## Halloween Costumes
4.8 million adults plan to dress as witches and 4.2 million as vampires according to the National Retail Federation’s 2026 survey.
## Why Familiarity Wins
Witches and Batman need no explanation; their meaning comes built in for customers to recognize instantly.
## Customer Choice Insights
Customers choose brands based on recognition, nostalgia, humor, or originality when making purchases.
## Key takeaway

Businesses should leverage recognizable brands paired with fresh elements to win customers.