# Women's T20 World Cup 2026 Sets Record Viewership

> ICC Women's T20 World Cup 2026 breaks viewership records with 471 million global viewing hours.
- Title: Women's T20 World Cup 2026 Sets Record Viewership · Sportstar
- Summary: ICC Women's T20 World Cup 2026 breaks viewership records with 471 million global viewing hours. The 2026 ICC Women's T20 World Cup generated 471 million…
- Keywords: icc women's t20 world cup, women's cricket, viewing hours, india pakistan, birmingham, sky sports, nielsen, Sportstar
- Source: Sportstar — https://sportstar.thehindu.com/cricket/womens-t20-world-cup-2026-record-471-million-viewing-hours-938-million-impact/article71667250.ece
- Author: Team Sportstar
- Published: 2026-11-04T18:39:39+00:00
- Read time: 1 min
- Topics: icc women's t20 world cup, women's cricket, viewing hours, india pakistan, birmingham, sky sports, nielsen, sports
## Record Viewership
The ICC Women’s T20 World Cup 2026 generated 471 million viewing hours globally, the most-watched edition in history.
## Outperforms 2024 Edition
The 2026 tournament outperformed its 2024 predecessor by 156 percent, generating 184 million viewing hours.
## India vs Pakistan Match
India and Pakistan’s group-stage encounter in Birmingham generated 77 million viewing hours, the most-watched women’s T20 match ever.
## Top Four Matches
The four highest-viewed matches include Australia vs India (54 million), South Africa vs India (51 million), Bangladesh vs India (42 million), and India vs Pakistan (77 million).
## UK Economic Impact
The tournament generated USD 93.8 million in economic impact for the UK, including 13,000 jobs and 81 percent of parents reporting increased girls’ interest in cricket.
## Social Impact
81 percent of girls’ parents said the tournament increased their daughter’s interest in cricket clubs, and 73 percent of women aged 16-30 agreed it changed perceptions of cricket.
## ICC Leadership Statement
ICC Chairman Jay Shah called the tournament a 'powerful statement' for women’s cricket, with plans to expand opportunities globally.
## Key takeaway

The 2026 ICC Women's T20 World Cup generated 471 million viewing hours, the most-watched women's T20 match ever.