# X launches video clipping tool for creators

> X rolls out a built-in clipping feature to help influencers trim long videos into short clips and earn money from views.
- Title: X launches video clipping tool for creators · TechCrunch
- Summary: X rolls out a built-in clipping feature to help influencers trim long videos into short clips and earn money from views.
- Keywords: clipping feature, influencers, video editing, content creators, social media, TechCrunch
- Source: TechCrunch — https://techcrunch.com/2026/11/10/x-launches-its-own-clipping-feature-to-spur-influencer-engagement
- Author: Lucas Ropek
- Published: 2026-11-11T01:02:13+00:00
- Read time: 1 min
- Topics: x, clipping feature, influencers, video editing, content creators, social media, technology, startups
## X's latest push for influencers
X announced a clipping tool on Monday designed to attract social media talent. The feature lets users trim longer videos into short clips for posting.
## How clipping works on X
Users can grab their favorite moment from any video, add their take, and post it without leaving X. Every clip includes a link back to the original video.

> Grab your favorite moment from any video, add your take, and post it without leaving X
## Earning from clips on X
Both creators and clippers can earn from views on clips through X's Original Content Rewards program. The program pays out based on specific levels of audience engagement.
## Why clipping matters
Clipping is a technique where longer videos are spliced into short clips and posted to engage more viewers and derive more ad revenue. Influencers often pay firms to handle this.
## X's broader creator strategy
X has expanded creator features over recent years. In March it added exclusive threads behind paywalls, and in July it launched a livestreaming studio with one million dollars for live creators.
## Long-form video on X
X introduced long-form videos in two thousand twenty-two when the site was still known as Twitter. They have since taken off on the platform as X competes with YouTube.
## Key takeaway

X announced a clipping tool on Monday that lets users trim videos and post them with links to originals, letting both creators and clippers earn through its rewards program.