# Xbox CEO says we will not survive without new IPs

> Xbox CEO Asha Sharma warns company will collapse without new game franchises.
- Title: Xbox CEO says we will not survive without new IPs · PC Gamer
- Summary: Xbox CEO Asha Sharma warns company will collapse without new game franchises. Xbox CEO Asha Sharma reportedly stated the company will not survive without new…
- Keywords: xbox, asha sharma, new ip, gaming industry, layoffs, cancelled projects, intellectual property, CEO, survive, without, IPs, PC Gamer
- Source: PC Gamer — https://pcgamer.com/gaming-industry/hundreds-of-layoffs-and-many-cancelled-projects-later-xbox-ceo-asha-sharma-reportedly-says-we-will-not-survive-without-new-ips
- Published: 2026-10-13T14:57:01+00:00
- Read time: 1 min
- Topics: xbox, asha sharma, ip, new ip, gaming industry, layoffs, cancelled projects, intellectual property
## Xbox CEO Asha Sharma
Xbox CEO Asha Sharma reportedly says the company will not survive without new intellectual properties.

> we will not survive without new ips
## Hundreds of layoffs
The gaming industry has reported hundreds of layoffs across multiple companies.
## Many cancelled projects
Multiple game projects have been cancelled in the gaming industry.
## Xbox CEO statement
Xbox CEO Asha Sharma reportedly stated the company will not survive without new intellectual properties.

> we will not survive without new ips
## Gaming industry impact
The gaming industry is experiencing significant layoffs and project cancellations.
## Xbox leadership
Xbox leadership faces pressure to address the company's financial situation.
## New IP strategy
Xbox needs to develop new intellectual properties to avoid collapse.
## Industry response
The gaming industry is reacting to Xbox's financial challenges.
## Financial situation
Xbox's financial situation is deteriorating without new game franchises.
## Layoffs and cancellations
The gaming industry has seen hundreds of layoffs and many project cancellations.
## Xbox's future
Xbox's future depends on developing new intellectual properties.
## Industry challenges
The gaming industry faces significant challenges in maintaining its financial health.
## Xbox strategy
Xbox must focus on new intellectual properties to avoid collapse.
## What happens next
Xbox will need to develop new game franchises to survive.
## Key takeaway

Xbox CEO Asha Sharma reportedly stated the company will not survive without new intellectual properties.