# Xbox Strategy Manager Deletes X Account After Criticizing Studios Ignoring AI

> Xbox strategy manager deletes X account after calling studios ignoring AI 'planning for a future that doesn't exist'.
- Title: Xbox Strategy Manager Deletes X Account After Criticizing…
- Summary: Xbox strategy manager deletes X account after calling studios ignoring AI 'planning for a future that doesn't exist'. Xbox strategy manager Brandon Stirrup…
- Keywords: xbox, microsoft, brandon stirrup, xbox labs, epic games, capcom, resident evil, tim sweeney, gaming, finance, markets, Strategy
- Source: BigGo Finance — https://finance.biggo.com/news/785c5b81-b6b6-465c-a5e8-cb1da8142e55
- Author: BigGo Finance
- Published: 2026-10-20T16:35:15+00:00
- Read time: 1 min
- Topics: xbox, microsoft, brandon stirrup, ai, xbox labs, epic games, capcom, resident evil, tim sweeney, gaming, finance, markets
## Xbox strategy manager Brandon Stirrup
Brandon Stirrup, a senior business strategy manager at Microsoft's Xbox division, made remarks about studios ignoring AI.

> planning for a future that doesn't exist
## Studios ignoring AI
Studios refusing to plan for AI are described as 'planning for a future that doesn't exist' by Xbox strategy manager.

> planning for a future that doesn't exist
## Xbox Labs formed
Microsoft Gaming established Xbox Labs to explore AI and other new technologies.
## Epic Games AI approach
Epic Games will write Star Wars shooter code entirely with AI, no handwritten code.
## Capcom's REX tool
Capcom presented REX, an AI tool for RE engine efficiency, not wholesale asset generation.
## Xbox strategy manager's account deleted
Xbox strategy manager deleted X account within 24 hours after posts drew replies.
## Xbox strategy manager's stance
Xbox strategy manager said gaming is the only industry pretending not to use AI.

> gaming is the only industry pretending not to use AI
## Xbox strategy manager's job risk
Xbox strategy manager said he would accept job loss if it means hundreds of colleagues stop pretending not to use AI.

> i'm happy to take the hit if it means hundreds at Xbox can stop pretending that they're not using AI
## Key takeaway

Xbox strategy manager Brandon Stirrup deleted his X account after stating studios refusing AI are 'planning for a future that doesn't exist' and gaming is the only industry pretending not to use AI.