# Xreal Aura Smart Glasses Launch at $1,099

> Xreal's new Android XR glasses launch at $1,099, undercutting Meta's Ray-Ban Display price.
- Title: Xreal Aura Smart Glasses Launch at $1,099 · BigGo Finance
- Summary: Xreal's new Android XR glasses launch at $1,099, undercutting Meta's Ray-Ban Display price. Xreal launched its Aura smart glasses at $1,099 for the…
- Keywords: xreal aura, android xr, google, meta, ray-ban display, qualcomm snapdragon reality elite, sony micro-oleod, bose audio, game sir controller, gemini ai, finance, markets
- Source: BigGo Finance — https://finance.biggo.com/news/770c2768-b97d-448b-bd2d-3cec9ebe4ee1
- Author: BigGo Finance
- Published: 2026-10-28T17:25:22+00:00
- Read time: 1 min
- Topics: xreal aura, android xr, google, meta, ray-ban display, qualcomm snapdragon reality elite, sony micro-oleod, bose audio, game sir controller, gemini ai, finance, markets
## Xreal Aura Launch
Xreal began taking orders for the Aura, the first wired smart glasses running Google's Android XR platform, at a launch price of $1,099 for the 12GB/256GB model and $1,299 for the 16GB/512GB version.
## Price and Availability
Both models are discounted through December from standard prices of $1,279 and $1,499, with shipments starting in mid-November 2026 in the U.S., Canada, Japan and South Korea.
## Key Features
The device uses Qualcomm's Snapdragon Reality Elite chip, Sony Micro-OLED displays at 1200p and 120Hz, Bose-tuned audio, and a tethered puck for power and computing.
## App Ecosystem
More than 150 Made-for-XR apps are available at launch, including NBA, NASCAR, Chess Club, and San Francisco Ballet's The Nutcracker.
## Market Strategy
Xreal positions the device as a general-purpose spatial computing tool for work, entertainment and gaming rather than a pure immersive headset.
## Competitive Context
The Aura competes with Meta's Ray-Ban Display in price and features, but requires carrying a tethered puck for power and computing.
## CEO Statement
Xreal CEO Chi Xu said building a smart glasses business is difficult and the industry has reached an inflection point where hardware, software and design are finally in place.
## Market Impact
The launch tests whether Android XR can attract developers at a pace that justifies a $1,099 outlay for a platform with fewer apps than Meta's Quest store.
## Key takeaway

Xreal launched its Aura smart glasses at $1,099 for the 12GB/256GB model, undercutting Meta's $1,499 Ray-Ban Display.