# YouTube lets you build feeds with AI prompts

> YouTube's new custom feeds let you describe what you want to watch, and AI builds a personalized feed just for you.
- Title: YouTube lets you build feeds with AI prompts · TechCrunch
- Summary: YouTube's new custom feeds let you describe what you want to watch, and AI builds a personalized feed just for you. YouTube is joining other social platforms…
- Keywords: youtube, custom feeds, gemini, algorithm, personalization, bluesky, threads, instagram, spotify, user control, lets, build
- Source: TechCrunch — https://techcrunch.com/2026/09/23/youtube-will-let-you-build-your-own-algorithm-with-ai
- Author: Sarah Perez
- Published: 2026-09-23T14:30:00+00:00
- Read time: 1 min
- Topics: youtube, custom feeds, ai, gemini, algorithm, personalization, bluesky, threads, instagram, x, spotify, user control
## YouTube's new custom feeds feature
YouTube announced custom feeds that let you describe what videos you want to see. Type your request into a prompt box and YouTube builds a personalized feed pinned to your home page.
## How to create your custom feed
Describe what you want in plain language. You could request a feed of video podcasts for your commute or relaxing commentary videos to unwind with. The AI handles detailed requests about what to include, exclude, or prioritize.
## Powered by Google's Gemini AI
YouTube uses Google's Gemini AI model to understand your descriptions and build feeds around your requests. The AI-powered approach lets you use lengthy, detailed prompts to fine-tune exactly what you want.
## YouTube joins the trend
Bluesky pioneered user-built feeds years ago. Now Threads, Instagram, X, and Spotify have launched similar features. YouTube's move puts it in line with competitors offering more user control over recommendations.
## Exploring YouTube's massive library
YouTube has over 20 billion videos. Custom feeds help users navigate this vast collection by letting them focus on specific interests or moods rather than relying solely on the main recommendation feed.

> There's over 20 billion videos in the YouTube corpus, so you're always one search away from a treasure trove of topics.
## Custom feeds don't replace main feed
Your main YouTube feed stays unchanged. Custom feeds appear as separate tabs you can switch to when you want. You can create multiple custom feeds for different purposes.
## Rolling out next month
YouTube will launch custom feeds support across web and mobile starting in October 2026. The feature will be available to all users as it rolls out.
## Key takeaway

YouTube is joining other social platforms in letting users create their own algorithmic feeds by typing descriptions of what they want to see.