# YouTube Threatens Creators Leaving

> YouTube warns creators who leave its platform face losing brand deals and Emmy support.
- Title: YouTube Threatens Creators Leaving · AV Club | Shortify
- Summary: YouTube warns creators who leave its platform face losing brand deals and Emmy support. YouTube threatens to remove top creators from ad programs and Emmy…
- Keywords: youtube, creators, brandcast, emmy, youtube select, tubi, netflix, skydance, entertainment, culture, Threatens, Leaving
- Source: AV Club — https://avclub.com/youtube-threatens-defecting-creators
- Read time: 1 min
- Topics: youtube, creators, brandcast, emmy, youtube select, tubi, netflix, skydance, entertainment, culture
## YouTube's New Stance
YouTube has taken an aggressive stance on creators leaving the platform.
## Competitors Threaten Revenue
Emerging competitors like Disney+, Tubi, and Netflix are nibbling YouTube's revenue base.
## YouTube's Carrots and Sticks
YouTube offers brand deals to keep creators but threatens to remove them from Emmy campaigns and ad programs.
## Lilly Singh's Statement
Lilly Singh says YouTube's lack of gatekeepers allows creators to tell stories unapologetically.

> Hollywood has real systemic issues, especially for women and people of color. Over the past few years, I received countless notes that weren’t about improving the project, but about making it 'more palatable,' 'more marketable,' or 'less niche.' That is fundamentally anti-creative. Our job is to tell our stories unapologetically. On YouTube, there are no gatekeepers demanding I make my brain baby more palatable for the masses. That authenticity is why my channel worked in the first place.
## Key takeaway

YouTube threatens to remove top creators from ad programs and Emmy campaigns if they move to other platforms.