# YouTube Wants TV to Love It

> YouTube aims to work with traditional TV, not replace it, at Mipcom.
- Title: YouTube Wants TV to Love It · The Hollywood Reporter
- Summary: YouTube aims to work with traditional TV, not replace it, at Mipcom. YouTube wants to collaborate with legacy TV instead of replacing it after being the…
- Keywords: youtube, legacy tv, mipcom, cannes, stephan schmitter, rtl deutschland, Wants, Love, The Hollywood Reporter
- Source: The Hollywood Reporter — https://hollywoodreporter.com/tv/tv-news/youtube-on-working-with-legacy-tv-mipcom-1236727664
- Author: Scott Roxborough
- Published: 2026-10-12T12:18:38+00:00
- Read time: 1 min
- Topics: youtube, legacy tv, mipcom, cannes, stephan schmitter, rtl deutschland
## YouTube VP Pedro Pina
YouTube, the world's largest television distributor and globe's biggest media company, wants the industry to love it, not fear it.
## Mipcom Session in Cannes
At a Mipcom session in Cannes on Monday, YouTube VP Pedro Pina took the pitch to the TV trade's home turf.
## YouTube and TV Collaboration
YouTube wants to work with, not replace, traditional TV, joining RTL Deutschland CEO Stephan Schmitter in the pitch.
## Key takeaway

YouTube wants to collaborate with legacy TV instead of replacing it after being the world's largest TV distributor.