# Zara Larsson on viral moments and connecting with fans

> The Swedish pop star discusses what makes her concerts special and how she's building trust with her audience.
- Title: Zara Larsson on viral moments and connecting with fans
- Summary: The Swedish pop star discusses what makes her concerts special and how she's building trust with her audience. Zara Larsson believes the most powerful…
- Keywords: zara larsson, concerts, viral moments, lollapalooza, fan engagement, live performance, blue moon, music career, Zara, Larsson, viral, moments
- Source: Billboard — https://billboard.com/video/zara-larsson-billboard-news-interview-blue-moon-macklemore
- Author: Stefanie Tanaka
- Published: 2026-09-17T23:05:20+00:00
- Read time: 1 min
- Topics: zara larsson, concerts, viral moments, lollapalooza, fan engagement, live performance, blue moon, music career
## Macklemore's support matters
Larsson values artists who speak out and can be trusted by fans. She sees Macklemore's public support as a sign of integrity in the music industry.

> It is so powerful to see how everyone can come together and make a difference.
## New arrangements bring fresh energy
Larsson performs her hits with a live band and fresh takes on familiar songs. She wants to give fans something new while celebrating what they already love.

> I can bring something new and fresh.
## Viral moments can't be planned
Larsson's most memorable concert moments, like the Lollapalooza drone shot and Belgium crowd lift, happen spontaneously. Fans create the magic, not the artist.

> It's something that can't be planned, and it's something that the fans bring.
## Fans are part of the show
Larsson sees live performance as a shared experience where the audience is essential. Every crowd brings something different that she cannot predict or control.

> The people who are watching in the crowd and the audience they are truly a part of the show.
## Every show is different
Larsson wants fans everywhere to feel part of something special and unpredictable. She embraces the uncertainty of live performance as its greatest strength.

> Every show is different and every audience brings something different.
## Key takeaway

Zara Larsson believes the most powerful concert moments come from fans, not planning, and that live performance is about creating shared experiences.