# Zara Launches Ayrton Senna Collection

> Zara releases Ayrton Senna-inspired clothing line with 19 pieces available in UK, Brazil, US, Portugal and Spain.
- Title: Zara Launches Ayrton Senna Collection · Motorsport | Shortify
- Summary: Zara releases Ayrton Senna-inspired clothing line with 19 pieces available in UK, Brazil, US, Portugal and Spain. Zara launched a 19-piece Ayrton Senna…
- Keywords: zara, ayrton senna, senna brands, clothing collection, men's fashion, brazil, portugal, spain, sports, Launches, Ayrton, Senna
- Source: Motorsport — https://motorsport.com/f1/news/zara-launches-new-ayrton-senna-clothing-collection-inspired-by-f1-legend/10865047
- Author: Alex Harrington
- Published: 2026-10-13T23:51:40+00:00
- Read time: 1 min
- Topics: zara, ayrton senna, f1, senna brands, clothing collection, men's fashion, uk, brazil, us, portugal, spain, sports
## Zara launches Ayrton Senna collection
Zara has launched its first Ayrton Senna clothing collection inspired by the three-time Formula 1 world champion's off-track style.
## Senna's off-track style featured
The collection focuses on what Senna wore away from the circuit in the 1990s, including denim, oversized eyewear, and a jacket draped casually across one arm.
## Senna Brands CEO
Bianca Senna, Ayrton Senna's niece and CEO of Senna Brands, says this is the first Senna brand collection at Zara and an important step in taking Ayrton's mindset from the track to the streets.
## Pricing details
The UK site offers 13 Senna-branded pieces priced from £22.99 to £119, with unbranded items like a wool blend textured jumper at £69.99.
## Senna's racing legacy
Senna won his titles in 1988, 1990 and 1991, with the black leather jacket design drawing inspiration from an actual jacket that belonged to Senna.
## Global availability
The collection is available in the UK, Brazil, the US, Portugal and Spain, with Brazilian outlets counting 17 pieces in the line.
## Key takeaway

Zara launched a 19-piece Ayrton Senna clothing collection inspired by the F1 legend's 1990s off-track style, available in five countries with prices from £22.99 to £119.