# Zegna Memorie Fragrance Collection Review

> Zegna launches six scents tied to its founder's life after 20-year fragrance gap.
- Title: Zegna Memorie Fragrance Collection Review · Men's Health
- Summary: Zegna launches six scents tied to its founder's life after 20-year fragrance gap. Zegna released its first fragrances in 20 years with six scents each…
- Keywords: zegna, memorie, fragrance, erminegildo zegna, trivero, a trivero, il calamaio, il lanificio, il sottobosco, la panoramica, saga del piedmonte, give back beauty
- Source: Men's Health — https://menshealth.com/grooming/a74162944/zegna-memorie-fragrance-review
- Author: Brian Underwood
- Published: 2026-10-19T18:26:19+00:00
- Read time: 1 min
- Topics: zegna, memorie, fragrance, erminegildo zegna, trivero, a trivero, il calamaio, il lanificio, il sottobosco, la panoramica, saga del piedmonte, give back beauty
## Zegna's Alpine Roots
The Italian Alps showcase a landscape restored by Ermenegildo Zegna after decades of war damage.
## Zegna's Founding Story
Ermenegildo Zegna planted nearly 500,000 trees in the 1930s to restore 100 square kilometers of land.
## Zegna Memorie Fragrance Collection
Zegna launched its first fragrances in nearly 20 years with a six-scent collection called Memorie.
## Memorie Fragrance Creation
The collection was created with perfumers Dominique Ropion, Fabrice Pellegrin, and Quentin Bisch through Give Back Beauty.
## Il Calamaio
Il Calamaio blends Turkish rose, old ink, and an inkwell accord for a bold, floral-oud scent.
## Il Lanificio
Il Lanificio combines sweet vanilla, suede, and sandalwood for a warm, woody scent.
## A Trivero
A Trivero offers a light, fresh scent with lavender, rose, and myrrh for everyday wear.
## Il Sottobosco
Il Sottobosco features earthy notes of carrot seed, patchouli, and pink pepper for a forest scent.
## La Panoramica
La Panoramica sparkles with pine, lavender, and vetiver for a bright, refreshing scent.
## Saga Del Piedmonte
Saga Del Piedmonte combines woods, smoke, and ratafia for a cozy evening scent.
## Zegna Creative Vision
Alessandro Sartori says fragrances create emotions linked to memories for brand connection.

> We have a vision, which is to create an emotion linked to a memory linked to a scent so that you can really feel these fragrances.
## Campaign Highlights
Mads Mikkelson stars in a campaign exploring Zegna's history through scent stories.
## Scent Availability
All Memorie fragrances are refillable and available at Zegna stores and zegna.com.
## Key takeaway

Zegna released its first fragrances in 20 years with six scents each evoking memories of its founder's life in Italy.