# Zendaya On's Action Star Push

> Zendaya leads On's action-themed collection targeting younger women.
- Title: Zendaya On's Action Star Push · Adweek | Shortify
- Summary: Zendaya leads On's action-themed collection targeting younger women. On and Zendaya released a second co-designed collection with martial arts-themed ads to…
- Keywords: zendaya, sportswear, martial arts, nike, adidas, co-designed collection, cloudnova moon, On's, Action, Star, Push, Adweek
- Source: Adweek — https://adweek.com/creativity/zendaya-goes-full-action-star-in-ons-latest-push-for-younger-women
- Author: Brittaney Kiefer
- Published: 2026-10-01T14:00:00+00:00
- Read time: 1 min
- Topics: zendaya, on, sportswear, martial arts, nike, adidas, co-designed collection, cloudnova moon
## New Collection Launch
On and Zendaya released their second co-designed collection targeting younger women and challenging Nike and Adidas.
## Action Movie Campaign
The campaign features Zendaya in an urban chase using martial arts against crowds, directed by Pantera.
## Cloudnova Moon Shoe
The Cloudnova Moon shoe, a fresh take on On’s Mary Jane-inspired silhouette, joins python print bodysuits and jackets.
## Global Popups
On will host popups in Los Angeles, Paris, Tokyo, and Chengdu to reach younger women.
## Collaboration Timeline
On and Zendaya began collaborating in 2024, releasing their first co-designed collection last year.
## Q2 2026 Sales Report
On reported Q2 2026 net sales of $1.019 billion, a 13.5% year-over-year increase, but missed analysts’ estimates.
## Key takeaway

On and Zendaya released a second co-designed collection with martial arts-themed ads to attract younger female consumers from Nike and Adidas.