# Zoom and Colin Jost Make the Case for B2B Comedy

> Zoom partners with SNL's Colin Jost to rebrand beyond video calls through comedy.
- Title: Zoom and Colin Jost Make the Case for B2B Comedy · Adweek
- Summary: Zoom partners with SNL's Colin Jost to rebrand beyond video calls through comedy. B2B companies can use comedy to expand their brand identity beyond their…
- Keywords: zoom, colin jost, no notes, b2b marketing, brand strategy, comedy advertising, brandweek, whitney magnuson, zoom ahead campaign, brand awareness, video conferencing, Colin
- Source: Adweek — https://adweek.com/media/zoom-colin-jost-b2b-comedy
- Author: Mark Stenberg
- Published: 2026-09-17T19:01:32+00:00
- Read time: 1 min
- Topics: zoom, colin jost, no notes, b2b marketing, brand strategy, comedy advertising, brandweek, whitney magnuson, zoom ahead campaign, brand awareness, video conferencing
## Zoom expands beyond video calls
Zoom has grown into contact center software, AI tools, and sales products, but customers still think of it only for video conferencing.
## The brand needed to go iconic
Zoom's marketing team decided comedy was the way to break free from its video call association and lean into its cultural presence.

> We felt like we had permission to lean in in a way that a lot of brands didn't.
## Colin Jost's No Notes studio
SNL alumnus Colin Jost launched No Notes to work directly with brand marketers, drawing on years of writing commercial parodies.
## The Zoom Ahead campaign
Zoom first partnered with No Notes on the Zoom Ahead campaign last December, followed by a spot where Zoom comedically plots its own destruction.
## Trust the comedy, trust the process
Zoom's marketing team debated the self-destruction concept internally but decided to trust Jost's vision and let the comedy lead.

> Let's make it the way Colin envisioned it, trust the comedy, and trust that we wouldn't get pushback internally.
## Making something funny is relentless
Jost emphasized that creating comedy is a demanding process that requires constant refinement to get right.

> The biggest leap is making something that you think is funny. That's such a relentless process to get right.
## Key takeaway

B2B companies can use comedy to expand their brand identity beyond their core product association.