From domino · Zoë Sessums · · 1m 10s
This performance rug looks and feels like real wool
Jaipur Living's CallaLuxe collection proves you don't have to sacrifice style for durability.
In brief
Jaipur Living's CallaLuxe collection proves you don't have to sacrifice style for durability. CallaLuxe rugs can be cleaned with soap and water for most spills, and even diluted bleach for stubborn stains without losing color. Originally reported by domino.
Performance rugs used to look cheap
Durable rugs once came with a synthetic sheen. Jaipur Living's new CallaLuxe collection changes that.
The secret is solution-dyed fiber
CallaLuxe uses a proprietary fiber with color embedded during manufacturing, not applied after. This makes it far more stain-resistant.
It survived brutal lab testing
The rugs cleared 11 common stains after 24 hours, survived 400 hours of UV exposure, and endured 12,000 abrasion cycles.
Most spills clean with soap and water
Everyday messes wipe away easily. Stubborn stains can even be treated with diluted bleach without stripping color.
“most everyday spills can be cleaned with soap and water”
They actually look like real wool
CallaLuxe comes in handwoven, hand-tufted, and hand-knotted styles with moody colors like pine, burgundy, and clay.
Prices range from $2,400 to $10,000
The 75-piece collection launched today. Size determines the final price.
The bottom line
CallaLuxe rugs can be cleaned with soap and water for most spills, and even diluted bleach for stubborn stains without losing color.
