₹10 crore cover at 70? Insurance reform must start with the buyer

Insurance reform must prioritize buyer suitability over sales incentives.

Oct 19, 2026

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₹10 crore cover at 70? Insurance reform must start with the buyer

Insurance reform must prioritize buyer suitability over sales incentives.

In brief

Insurance reform must prioritize buyer suitability over sales incentives. India's insurance regulation should focus on product suitability for buyers rather than commission caps to prevent mis-selling. Originally reported by mint.

Current insurance model

The current insurance model is costly and heavily incentivized with sales targets.

Irdai consultation paper

Irdai's September 23 consultation paper recognizes the model's cost and incentives.

Mis-selling problem

Life insurers sell high-value products to seniors without assessing suitability.

Irdai's recommendations

Irdai suggests reducing expense limits, caps on commissions, and tighter mis-selling controls.

Data shows issues

Corporate agents' new premiums rose 28% from FY23 to FY25 while distributor remuneration jumped 125%.

Suitability requirements

Regulation should assess age, income, liquidity, and risk capacity before selling products.

Reforms needed

Remuneration must follow policy duration, and unsolicited sales need tighter controls.

In short

India's insurance regulation should focus on product suitability for buyers rather than commission caps to prevent mis-selling.

Read the original on mint

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