From mint · Nabodita Ganguly · · 1m 40s
India SME Forum warns CCPA rules could burden small businesses
India's small businesses fear new ad rules will raise compliance costs.
In brief
India's small businesses fear new ad rules will raise compliance costs. India SME Forum urges government to assess CCPA's proposed anti-spam rules before implementation, citing risks of burdening small businesses with consent requirements. Originally reported by mint.
India SME Forum urges review
India SME Forum has asked government to assess CCPA's proposed anti-spam rules before implementation to avoid burdening small businesses.
Compliance challenges for small firms
Small businesses lack dedicated compliance teams and struggle with consent management, record-keeping, and complaint handling under new rules.
Product-specific consent issue
The forum requests clarification on product-specific consent requirements, especially for businesses offering multiple products.
Digital ad growth
Digital advertising revenue jumped 26% to ₹94,700 crore in 2025, making up nearly two-thirds of India's overall advertising market.
Consumer groups support stricter rules
Consumer groups welcome stricter consent requirements and AI disclosure rules to reduce spam calls that frustrate users.
CCPA draft guidelines
The draft requires businesses to obtain consumer consent before sending promotions and wait 45-90 days after opt-out.
AI disclosure requirement
Businesses must clearly disclose if they use AI-generated voices or text at the start of communications.
Small business operations
Small businesses often run by one person handling sales, customer service, and admin using the same phone number for all activities.
Global regulatory context
The US, EU, and UK have implemented similar regulations since 2002 to reduce spam calls through consent and opt-out mechanisms.
Consumer benefits expected
LocalCircles survey shows 97% of mobile users receive spam calls daily; stricter rules could help consumers identify genuine calls and reduce fraud.
What matters most
India SME Forum urges government to assess CCPA's proposed anti-spam rules before implementation, citing risks of burdening small businesses with consent requirements.
