From mint · Trisha Bhattacharya · · 1m 20s
SuperYou enters US market with protein wafers
Ranveer Singh's SuperYou launches fermented protein wafers in US.
In brief
Ranveer Singh's SuperYou launches fermented protein wafers in US. Ranveer Singh and Nikunj Biyani's SuperYou has launched its protein powder in chocolate and vanilla flavors on Walmart.com, targeting US consumers with dairy-free, lactose-free options. Originally reported by mint.
SuperYou enters US market
Ranveer Singh and Nikunj Biyani's SuperYou has officially entered the US market with its fermented yeast protein powder in chocolate and vanilla flavors.
Product details
The protein powder offers 24g of protein per serving, all nine essential amino acids, 3-4g of fibre and no added sugar.
US launch strategy
SuperYou launches on Walmart.com with Amazon.com and TikTok Shop expected to follow.
Product benefits
The powder uses bio-fermentation technology, is vegan, dairy-free, lactose-free, and contains digestive enzymes and probiotics.
Price point
The product is listed at US$60 per container on Walmart.com.
Co-founders' statements
Ranveer Singh said SuperYou is entering a new chapter with its expansion in the US, bringing the SuperYou experience to a global audience.
“Superyou is entering into a new chapter with its expansion in the US, bringing the SuperYou experience to a global audience.”
Co-founders' statements
Nikunj Biyani said taking SuperYou to the US is a major milestone in building an Indian-born brand with a global footprint.
“Taking SuperYou to the US is a major milestone in our journey towards building an Indian-born brand with a global footprint.”
Market challenges
SuperYou faces competition from existing whey and plant-based supplements in the US market.
The headline
Ranveer Singh and Nikunj Biyani's SuperYou has launched its protein powder in chocolate and vanilla flavors on Walmart.com, targeting US consumers with dairy-free, lactose-free options.
