#brand integration

2 stories

#2026 vmas #advertising #bacardi #best dance category #brand sponsorship #caleb calloway #cbs #do what moves you campaign #dunkin #latin music #mtv #mtv video music awards

2026 VMAs Boosted Viewership 51%
2026 VMAs drew 8.4 million viewers, a 51% jump from 2025.
Adweek · 1m
Bacardi brings back the VMAs dance award
The rum brand is reviving a defunct category and embedding itself into MTV's biggest night with a star-studded music video.
Adweek · 2m