#consumer insights

2 stories

#adtech #agency partnerships #ai in marketing #ai integration #andy lopez #behr paint #blackstone #brand marketing #ceo appointment #cmo #color paralysis #criteo

Why AI Can't Replace Great Agencies
Behr Paint's CMO on solving real problems, building confidence, and why strategic partnerships still need humans.
Adweek · 1m
Adtech veteran Todd Parsons takes Prodege CEO role
The Blackstone-backed consumer insights firm taps an AI expert to modernize market research.
Adweek · 1m