#creative strategy

2 stories

#brand purpose #brand trust #brand values #brandweek #challenger brand #constellation thinking #consumer confidence #demand generation #estate planning #marketing architects #michael ventura #organizational change

How Trust & Will builds brand trust at scale
A digital estate planning company shares its formula for earning consumer confidence in a category people avoid.
Adweek · 1m
Constellation thinking redefines brand purpose
Michael Ventura introduces a flexible framework for brands navigating change and finding authentic purpose.
Adweek · 1m