#customer behavior

2 stories

#brand reinvention #brooks brothers #business-to-consumer #catalyst brands #eddie bauer #field study #fortune 500 #ideas #ken ohashi #manager involvement #marisa thalberg #retail

Legacy Brands Reimagined
How Ken Ohashi and Marisa Thalberg turn iconic retail brands into modern relevance.
Adweek · 1m
When managers help close sales, customers actually like it
A massive study reveals the sweet spot for manager involvement in retail sales.
The Conversation · 1m