#gap
4 stories

Building Fandoms Needs a Different Playbook
Marketers shift from consumers to fans, creating new engagement models.
Adweek · 1m

Fall Knit Vest Style Hack for Sweaty Days
Knit vests layer cool without the sweater sweat
Cosmopolitan · 1m

Next raises profit forecast on summer heat boost
The UK fashion retailer lifts full-year profit expectations for the fourth time this year, crediting unusually warm weather and cost-cutting efforts.
the Guardian · 2m

Gap's $55 chocolate brown cardigan is the fall layer to buy
A chunky, boxy knit in the color of the season that works with jeans, dresses and the office, now marked down from $80.
Cosmopolitan · 1m