#horizon media

2 stories

#advertising #adweek #agencies #bob lord #coca cola #fte billing #fte pricing #holdcos #outcome-based remuneration #performance pay #procurement #s4 capital

Brands Stall Shift to Performance Pay
Brands resist moving from hourly billing to results-based agency payments despite AI pressures.
Adweek · 1m
Bob Lord Challenges Holdcos' FTE Pricing Models
Horizon Media CEO Bob Lord calls for end to FTE pricing models in advertising.
Adweek · 1m