#rural income

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#consumer confidence #fmcg #fmcg categories #fmcg volume decline #india #modern trade #nielseniq #price hikes #q2 2026

India FMCG Market Slows as 68% of Categories Lose Volume
India's FMCG market faces triple shock with 68% of categories losing volume in Q2 2026.
The Economic Times · 1m