#self-help book

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#brand marketing #brand revival #fabio #flora food group #gordon ramsay #i can't believe it's not butter #kkr #margarine #mascot strategy #tubz mascot #unilever

Butter's Comeback Kid Writes a Self-Help Book
I Can't Believe It's Not Butter launches Tubz, a mascot with a redemption arc told through a self-help book.
Adweek · 1m