#wpp

4 stories

#advertising #agency review #ai #ai production #alphabet #amazon #attribution #brand marketing #cindy rose #coca-cola #content creation #creative technology

How to invest in advertising as the sector enters a new age
Advertising spending is booming as AI transforms the industry, creating fresh investment opportunities beyond the tech giants.
MoneyWeek · 3m
Inside WPP's AI-Powered London production hub
WPP opens Devon's Point, a 34,000-square-foot London studio combining AI, virtual production, and human creativity to help brands make more content faster.
Adweek · 2m
Coca-Cola's CMO: Forget brand love, chase sales
Coca-Cola's marketing chief explains why his next agency must prove it can drive actual consumption, not just feelings.
Adweek · 1m
Sony Handed Over Its Own WPP Rebate Findings
New court filings say Sony came to the whistleblower's lawyers unprompted, undercutting WPP's claim the documents were taken improperly.
Adweek · 1m