From the Guardian · · 2m
Beatles museum to quadruple in size at Liverpool's St John's
Apple Corps takes official ownership of the Beatles Story and moves it to a 100,000 sq ft venue opening in 2028, with a Yellow Submarine-themed tower next door.
In brief
Apple Corps takes official ownership of the Beatles Story and moves it to a 100,000 sq ft venue opening in 2028, with a Yellow Submarine-themed tower next door. The Beatles Story museum is moving to a 100,000 sq ft site in Liverpool in 2028 under official Apple Corps ownership, quadrupling its size and adding a Yellow…
Beatles Story gets official home
Liverpool's Beatles Story museum is moving to a 100,000 sq ft venue at the former St John's Market shopping centre, opening in 2028.
Museum quadruples in size
The new Beatles Story will be four times bigger than its current home at Royal Albert Dock, which opened in 1990.
Yellow Submarine tower joins museum
Apple Corps will also renovate St Johns Beacon, Liverpool's second-tallest 450ft building, unused since 2024. The tower will become a separate attraction themed around the Beatles' animated film Yellow Submarine, neighbouring the redeveloped museum.
Multi-hour experience recreates Beatles history
The new museum will recreate settings from the Beatles' history: their childhood homes, Liverpool's Cavern venue, Hamburg nightclubs, Abbey Road, New York's Shea Stadium, and the London rooftop where they played their final concert in…
McCartney hails plans as extraordinary
Paul McCartney said: "I find it incredible and humbling that people are still interested in our story and it's very exciting to me that the Beatles Story and the Beacon are being transformed in such…
“I find it incredible and humbling that people are still interested in our story”
Ringo celebrates Liverpool's music legacy
Ringo Starr said: "Liverpool was, and still is, a music city. And now we are expanding the Beatles Story. The beat goes on." He added: "Deep down I am still a scouser."
“Liverpool was, and still is, a music city”
Charity to support local musicians
A new charity, the Apple Corps Liverpool Trust, has been founded. It will receive a portion of every ticket sold and use that revenue to fund initiatives for local musicians.
Beatles add 82 million pounds yearly
A 2016 study suggested the Beatles added eighty-two million pounds to Liverpool's local economy each year. The current Beatles Story museum has won VisitEngland awards for excellence in each of the last two years.
Savile Row museum opens first in 2027
Apple Corps is also developing a seven-floor museum at 3 Savile Row, where the Beatles played their final rooftop concert, due to open in 2027.
The headline
The Beatles Story museum is moving to a 100,000 sq ft site in Liverpool in 2028 under official Apple Corps ownership, quadrupling its size and adding a Yellow Submarine attraction in a renovated tower.
