From the Guardian · · 1m
The Populist: Social Contract
Pauline Hanson's cyber politics reshape Australian rightwing movements.
In brief
Pauline Hanson's cyber politics reshape Australian rightwing movements. Pauline Hanson's One Nation party pioneered direct online anti-immigration messaging that influenced global rightwing nativist movements. Originally reported by the Guardian.
One Nation's early online success
One Nation was the first Australian political party with a website, and its online game today is recognised as some of the most effective in the business.
Hanson's anti-immigration messaging
The party specialises in shareable anti-immigration messaging, and in bypassing traditional media to reach voters directly.
Supporter perception of Hanson
‘She tells it like it is,’ Pauline Hanson’s supporters say.
“She tells it like it is”
Hanson's populist tactics
But her tactics come straight from the populist right playbook: harvesting fear and grievance for political power.
Hanson's global influence
Sarah Martin traces Hanson’s journey from her beginnings as Australia’s first ‘cyber politician’ to her leading role in the rightwing nativist movement that is sweeping the globe.
The essence
Pauline Hanson's One Nation party pioneered direct online anti-immigration messaging that influenced global rightwing nativist movements.
