From valorinternational · · 50s
BASF opens innovation center in São Paulo’s ABC region
BASF launches polyurethane innovation hub in Brazil’s ABC region to boost technical services.
In brief
BASF launches polyurethane innovation hub in Brazil’s ABC region to boost technical services. BASF opens a R$20 million polyurethane innovation center in São Paulo’s ABC region to enhance technical services and market differentiation in South America. Originally reported by valorinternational.
BASF opens polyurethane innovation center
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Chemical giant BASF will open a polyurethane innovation center in the coming days.
Investment and location details
The investment totals approximately R$20 million and includes a 1,300-square-meter building at the company’s São Bernardo do Campo site in Greater São Paulo.
Regional market focus
The plant serves the entire South American market with Brazil as its largest sales market in the region.
Technical differentiation strategy
Jefferson Schiavon, BASF’s polyurethane business director for the region, said the center will be essential for bringing teams closer to local clients and developing new business opportunities.
The one thing
BASF opens a R$20 million polyurethane innovation center in São Paulo’s ABC region to enhance technical services and market differentiation in South America.
