From valorinternational · · 1m 30s
Lula plans staff overhaul for fourth term
Lula may shift presidential staff duties to loyal ally Paulo Pimenta for social media and private schedule.
In brief
Lula may shift presidential staff duties to loyal ally Paulo Pimenta for social media and private schedule. Lula considers appointing close ally Paulo Pimenta to manage his social media and private schedule for fourth term. Originally reported by valorinternational.
Lula considers staff shake-up
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President Lula is considering a shake-up of his personal staff that could give a close political ally responsibility for his private schedule and social media presence.
Pimenta as communications candidate
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Paulo Pimenta, the government’s leader in the Lower House of Congress and a former presidential communications chief, has emerged as a possible candidate for the role.
Separating personal and official duties
The proposed arrangement would separate responsibility for Lula’s personal engagements from his official schedule, while reshaping oversight of his digital communications.
Lula’s social media strategy
Lula has begun setting aside the first part of his mornings to record videos and take selfies to improve his communication with online audiences.
Pimenta’s loyalty to Lula
Pimenta lost his bid for a Senate seat in Rio Grande do Sul and is widely expected to receive a position in the next administration.
Pimenta’s relationship with first lady
Pimenta developed a close relationship with first lady Rosângela da Silva, known as Janja, while heading Secom.
Lula’s personal office leadership
After Marco Aurélio Santana Ribeiro left the position in July, Lula appointed his former deputy, Oswaldo Malatesta Neto, to the job the following month.
The key point
Lula considers appointing close ally Paulo Pimenta to manage his social media and private schedule for fourth term.
