From valorinternational · · 40s
Vibra seeks BR brand renewal
Vibra prioritizes renewing BR brand agreement with Petrobras before debranding.
In brief
Vibra prioritizes renewing BR brand agreement with Petrobras before debranding. Vibra must renew BR brand license with Petrobras by June 2029 or rebrand 8,000 gas stations. Originally reported by valorinternational.
Vibra’s top priority
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Vibra’s CEO says renewing BR brand agreement is their absolute priority.
“Our absolute priority is to renew our contract”
BR brand agreement expires
The BR brand agreement with Petrobras expires on June 28, 2029.
Petrobras notified of non-renewal
Petrobras formally notified Vibra in January 2024 it would not renew the contract.
Debranding plan unresolved
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Vibra says no agreement on debranding plan exists as of October 19, 2024.
Contingency for debranding
Vibra has a plan to rebrand 8,000 gas stations if no agreement is reached.
The key point
Vibra must renew BR brand license with Petrobras by June 2029 or rebrand 8,000 gas stations.
