Adweek shortlist revealed

Adweek has published the shortlist for the 2026 Experiential Awards.

AI-driven events surge

As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever.

2027 shortlist

Creative Artists Agency | Kaiser Permanente | "The Training Bay".

“The Training Bay”

2027 shortlist

Pubity Group | Paramount Pictures | "Hotboxing Times Square".

“Hotboxing Times Square”

2027 shortlist

Sinclair, Inc | AMP Sports | "Unfiltered Soccer Live".

“Unfiltered Soccer Live”

2027 shortlist

Solomon Group | Tales of the Cocktail | "Tales House".

“Tales House”

Over $1 million activations

Amplify | Lego | "World Play Day".

“World Play Day”

Over $1 million activations

George P. Johnson Experience Marketing | Google Cloud | "Google Cloud Next 2026".

“Google Cloud Next 2026”

Over $1 million activations

Solomon Group | Topps & Fanatics | "Topps Collector’s Destination at the 2026 NFL Draft".

“Topps Collector’s Destination at the 2026 NFL Draft”

Auto brand activations

Anthemic | Toyota | "Toyota Super Bowl LXI".

“Toyota Super Bowl LXI”

Auto brand activations

Imagination | Ford Racing | "Ford Racing and Red Bull Racing: 2026 Launch".

“Ford Racing and Red Bull Racing: 2026 Launch”

Auto brand activations

Innocean USA | Hyundai Motor America | "Next Starts Now".

“Next Starts Now”

Retail brand activations

Anthemic | Levi Strauss & Co. | "Levi’s Home Turf".

“Levi’s Home Turf”

Retail brand activations

Mirrored Media | Mattel | "Mattel Uno Social Clubs".

“Mattel Uno Social Clubs”