Adweek
308 stories
Halloween Ads for 2026
Twix, Fanta, and Rivian launch spooky campaigns for 2026 Halloween.
Matt Barker · 1m
Michelob Ultra Celebrates Knicks Championship
Michelob Ultra debuts campaign for Knicks' 2026 NBA title with limited-edition bottles and citywide displays.
Mark Mwachiro · 1m
CBS Evening News Gains in Adults 25-54 Demo
CBS Evening News leads in Adults 25-54 viewers for week of Oct. 5, 2026.
Mark Mwachiro · 1m
Morning News Shows Gain Viewers
Morning news shows see total viewer gains as ABC and NBC lead in ratings.
Mark Mwachiro · 1m
American Express CMO Elizabeth Rutledge Retires
American Express CMO Elizabeth Rutledge retires after 37 years at the company.
Mitchell Parton · 1m
Pivot or Perish: Kargo's AI Media Buying Shift
Kargo's AI platform Karlo aims to make sophisticated media buying accessible for mid-market brands.
Matt Britton · 1m
Clear Channel Adds TV Execs to Boost Outdoor Ads
Clear Channel hires TV executives to modernize outdoor advertising with data-driven strategies.
Bill Bradley · 1m
Fox Expands Agentic Platform for TV Upfront
Fox launches agentic platform to streamline TV ad transactions and digital planning by 2027.
Bill Bradley · 1m
Land O’Lakes CMO on Cultural Moments
Land O’Lakes CMO shares how to sell cultural moments without losing farm co-op roots.
Adweek Staff · 1m
Why Branded Entertainment Goes Unwatched
Branded entertainment projects often vanish without viewership. Here’s how to fix it.
Chris Watling · 1m
When AI Tools Are Equal, What Makes Brands Unique
Marketers use AI to scale content but brands differentiate through human judgment and cultural context.
Ashley R. Cummings · 1m
Content-to-Commerce Publishers Struggle, Outdoor Life Offers AI Fix
Outdoor Life's AI platform aims to solve content-to-commerce failures seen at Food52 and Hodinkee.
Mark Stenberg · 2m
Contextual Intelligence Targets Audiences
Brands use contextual intelligence to reach viewers through content, not demographics.
Dawn Papandrea · 1m
When Agencies Break Rules
Elite Media's founder shows how breaking industry rules can pay off.
Seth Simons · 1m
2026 Adweek Experiential Awards Shortlist Revealed
Adweek reveals 2026 Experiential Awards shortlist with AI-savvy activations.
ADWEEK Staff · 1m
Square Launches AI Restaurant Kiosk
Square's first standalone kiosk with AI ordering assistant hits restaurants.
Mitchell Parton · 1m
Havas Grows in North America
Havas boosts North American revenue while lagging elsewhere in global ad market.
Christopher Cicchiello · 1m
Retail Media Networks in Marketing Mix
Retail media networks help brands reach consumers through unified shopping experiences.
Justin Chin · 1m
CNN Promos Press Freedom Amid Trump Ban Threats
CNN debuts promo defending press freedom as White House press ban threats intensify.
Mark Mwachiro · 1m
Legacy Brands to Cultural Icons
How creative leaders turn established brands into cultural icons without losing their essence.
Adweek Staff · 1m
Chicago Bulls Logo Dispute Explained
Chicago Bulls' new warm-up jacket shows Plus500 logo larger than team logo due to Nike's design choices.
Bill Bradley · 1m
Sports Partnerships Shift to Athlete-Centric Models
New sports partnerships prioritize athlete storytelling over static asset lists to build lasting fan engagement.
Jenny Rooney · 1m
Chipotle Drops Big Ass Bag for Group Dining
Chipotle launches oversized takeout bag to boost group meals with $10-per-person deal.
Hannah Bowler · 1m
Pringles Fans Get Final Resting Place
Pringles offers one fan a branded urn for burial after Halloween.
Alixandra Rutnik · 1m
AI Visibility Playbook for Brands
Brands must adapt to AI citation rules to stay visible.
Trishla Ostwal · 1m
Virtual Vanguard Prompt Sharing
Marketing leaders share AI tools that cut work hours by 90% in real time.
Andrea Castillo · 1m
Commerce Media Connections
Retail media networks explore in-store and travel commerce opportunities at ADWEEK House.
Justin Chin · 1m
New Customer Acquisition Playbook
Marketers adjust strategies to calculate customer acquisition costs amid fragmented journeys.
Seth Simons · 1m
Consumer Intent Shifts in Commerce
Brands must adapt to real-time consumer intent shifts to avoid falling behind.
Dawn Papandrea · 1m
Holiday Value Beyond Price
Consumers seek value beyond price during holidays, prioritizing relationships over discounts.
Ashley R. Cummings · 1m
Brands Build Lasting Loyalty Through Holiday Shopping
Holiday shopping moments can create lasting brand loyalty when brands surprise consumers with thoughtful experiences.
Ashley R. Cummings · 1m
Brands Create Creative Spaces at CultureCon
Brands designed immersive experiences for Black creatives at CultureCon.
Bianca Brutus · 1m
United Airlines Reorganizes Ads to Focus on Tech
United Airlines restructures ad business to prioritize Starlink and tech investments.
Mitchell Parton · 1m
DOJ Investigates Major News Networks for Antitrust Violations
DOJ probes ABC, CBS, NBC, CNN, and Fox News for antitrust breach after they stopped covering White House events.
Mark Mwachiro · 1m
AI Search Startups Race for Brand Dominance
Top AI search startups compete for brand visibility in Google's new AI answers feature.
1m
Authentic Brands Group Hires Lark-Marie Antón
Authentic Brands Group appoints Lark-Marie Antón as chief communications officer ahead of 2027 IPO.
Mark Stenberg · 1m
Sprite Partners With Jokić for Global NBA Campaign
Sprite's NBA campaign with Jokić launches worldwide refreshment strategy.
Richard Lowe · 1m
Google Tests Prescription Drug Ads in AI Mode
Google opens AI search to prescription drug ads with strict rules.
Trishla Ostwal · 1m
NFL Ads Drive $6.3B Revenue
NFL ads generate $6.3 billion in revenue with brands needing humor and nostalgia to stand out.
Bill Bradley · 1m
BetterHelp Gives Women Permission to Rewrite Rules
BetterHelp launches mental health initiative empowering women to rewrite their own rules.
Andrea Michelson · 1m
Treasure AI Launches Agentic Marketing Tools
Treasure AI reveals new AI tools for real-time marketing at Agentic World 2026.
Justin Chin · 1m
Health Marketing Shifts to Patient Navigation
Health marketers now guide patients through AI-driven health journeys instead of just information.
Ashley Cisneros Mejia · 1m
Brands Meet Social Spaces
Brands can reach audiences through shared experiences like bars and gyms.
Justin Chin · 1m
MLB's October Urgency Campaign
MLB's 'No Time Like October' campaign creates playoff urgency with ads, gear, and partner activations.
Bill Bradley · 1m
Former WH Press Secretary Joins Fox News
Karoline Leavitt, ex-White House Press Secretary, joins Fox News as contributor.
Mark Mwachiro · 1m
Jupiter Festival Lined Up Splashy Sponsors but Had a Soft Landing In Its First Year
Jupiter Festival's first year saw splashy sponsors and a soft landing with 2,231 attendees.
Kendra Barnett · 1m
TikTok Agencies Share Media Buying Insights
Agency leaders explain how TikTok-first strategies drive measurable brand growth.
Dawn Papandrea · 1m
CNN Anchors Host Midterm Election Specials
CNN's top anchors will host Sunday night specials ahead of U.S. midterms starting October 11.
Mark Mwachiro · 1m
Marketers Need Strong Teams
AI tools grow but human collaboration remains key for marketers.
Justin Chin · 1m
OpenAI Pushes ChatGPT Ads as Agency Line Item
OpenAI hires agency sales role to make ChatGPT ads a permanent part of media plans.
Trishla Ostwal · 1m
Walmart Tests Store Pickup for Marketplace Sellers
Walmart tests placing third-party seller products in stores for pickup and delivery during holiday season.
Mitchell Parton · 1m
Holiday Shopping Shifts
Brands face longer holiday shopping seasons and thrifty shoppers.
Dawn Papandrea · 1m
Starbucks CEO on Food Plans Ahead of Chipotle Rumors
Starbucks CEO Brian Niccol details afternoon food strategy as Chipotle takeover rumors emerge.
Rebecca Stewart · 1m
Ads of the Week: 12 Campaigns That Caught Our Eye
Wet Ones, Asics, Verizon and others launch playful ads this week.
Matt Barker · 1m
Brands Stall Shift to Performance Pay
Brands resist moving from hourly billing to results-based agency payments despite AI pressures.
Christopher Cicchiello · 1m
Jessica Tarlov's Intentional Conversations
Jessica Tarlov explains how to have good faith debates without losing friends.
Mark Mwachiro · 1m
Marketer Moves in October
Five U.S. and global marketing leadership shifts this month.
Rebecca Stewart · 1m
Walmart Launches One-Hour Express Pickup
Walmart introduces one-hour curbside pickup to compete with Target and Amazon ahead of holidays.
Mitchell Parton · 1m
Oura's Wellness Shift
Oura redefines wellness beyond performance with a handmade city ad campaign.
Katie Duffy · 1m
Jay Askinasi Leads Skydance Ad Sales Post Merger
Jay Askinasi named Skydance ad sales chief as WBD leaders exit after Paramount Skydance-WBD merger.
Bill Bradley · 1m