From Adweek · Jack Neff · · 40s
Election Ads Pushed 10% to Ad-Free Tiers
Record political ad spending drove 10% of viewers to ad-free options during midterms.
In brief
Record political ad spending drove 10% of viewers to ad-free options during midterms. Nearly 10% of U.S. adults upgraded to ad-free subscriptions or canceled streaming services after 2024 election ads. Originally reported by Adweek.
Election ad spending surge
Record $11.9 billion in political ad spending shifted to connected TV during 2024 midterms.
10% of viewers switched to ad-free
Nearly 10% of U.S. adults upgraded to ad-free subscriptions or canceled streaming services during election cycle.
Age group differences in ad response
Adults aged 35-44 most likely to mute or cancel subscriptions while younger viewers aged 18-24 engaged with political ads.
What to remember
Nearly 10% of U.S. adults upgraded to ad-free subscriptions or canceled streaming services after 2024 election ads.
