From Adweek · Mark Mwachiro · · 1m 10s
Evening News Ratings Drop Ahead of Midterms
ABC, CBS, NBC newscasts lose viewers as midterm election approaches.
In brief
ABC, CBS, NBC newscasts lose viewers as midterm election approaches. ABC World News Tonight, NBC Nightly News, and CBS Evening News all saw week-to-week declines in total viewers and Adults 25-54 demo viewers ahead of the pivotal midterm elections. Originally reported by Adweek.
Newscasts Report Week-to-Week Declines
ABC World News Tonight with David Muir, NBC Nightly News with Tom Llamas, and CBS Evening News with Tony Dokoupil all saw week-to-week declines in total viewers and Adults 25-54 demo viewers the week of…
ABC World News Tonight Ratings
ABC World News Tonight averaged 8.454 million total viewers and 1.157 million Adults 25-54 demo viewers for the week of Oct.
NBC Nightly News Ratings
NBC Nightly News ranked second with 6.652 million total viewers and 1.049 million Adults 25-54 demo viewers, down -1% in total viewers and -5% in the demo compared to the previous week.
CBS Evening News Ratings
CBS Evening News finished with 4.187 million total viewers and 590,000 Adults 25-54 demo viewers, down -9% in total viewers and -14% in the demo compared to the previous week.
Here's the gist
ABC World News Tonight, NBC Nightly News, and CBS Evening News all saw week-to-week declines in total viewers and Adults 25-54 demo viewers ahead of the pivotal midterm elections.
