From Adweek · Imogen Watson · · 1m 20s
Pamela Anderson’s Garden Metaphor for Sonsie’s Holiday Ad
Pamela Anderson’s handmade garden ad for skincare brand Sonsie reflects her philosophy of patience and nature.
In brief
Pamela Anderson’s handmade garden ad for skincare brand Sonsie reflects her philosophy of patience and nature. Pamela Anderson’s Sonsie holiday ad uses a handmade garden metaphor to symbolize patience and nature in skincare. Originally reported by Adweek.
Sonsie’s New Holiday Campaign
Sonsie debuts its first holiday ad with a stop-motion garden video.
Anderson’s Ownership and Family Role
Pamela Anderson took majority ownership of Sonsie in 2024, working with her sons.
The Garden Metaphor
Anderson describes the garden as a metaphor for life, shaped by her grandfather’s folklore.
Stop-Motion Production Details
The 83-second ad was crafted by hand over eight months with 23 creators across continents.
Creative Team and Vision
Jagger Lee co-directed the ad with Paris-based artist Alix Bortoli, using papier-mâché and handcrafted sets.
Anderson’s On-Screen Role
Anderson appears in the ad, stepping into the garden world with her dog Zeus.
Sonsie’s Brand Philosophy
Sonsie’s philosophy emphasizes patience and love, like a garden, for beauty growth.
Garden-Inspired Campaigns
Previous campaigns like 'Rules of the Garden' sparked an 800% sales surge for barrier repair cream.
Handmade vs. AI
Sonsie avoids AI, favoring handmade elements to highlight imperfection and creativity.
The big picture
Pamela Anderson’s Sonsie holiday ad uses a handmade garden metaphor to symbolize patience and nature in skincare.
