From Adweek · Mark Mwachiro · · 40s
Morning News Ratings Show 3 Million Viewers
Today leads with nearly 3 million viewers in morning news ratings.
In brief
Today leads with nearly 3 million viewers in morning news ratings. NBC News' Today wins with 2.999 million viewers for the week of November 2, 2026, beating ABC's Good Morning America by 76,000 viewers. Originally reported by Adweek.
Morning News Ratings
NBC News' Today leads with 2.999 million viewers for the week of November 2, 2026.
Good Morning America
ABC News' Good Morning America had 2.923 million viewers, its most-watched week since April 27, 2026.
CBS Mornings
CBS Mornings reached 2.053 million viewers, up 6% from the same week in 2025.
The essence
NBC News' Today wins with 2.999 million viewers for the week of November 2, 2026, beating ABC's Good Morning America by 76,000 viewers.
