From Adweek · Mitchell Parton · · 40s
Lyft Tests New Ad Placement
Lyft tests prominent ad unit for brands on home screen.
In brief
Lyft tests prominent ad unit for brands on home screen. Lyft is testing a home masthead ad placement with Pluto TV and Google for brands. Originally reported by Adweek.
New Ad Placement Test
Lyft is testing a home masthead ad unit for brands to appear before ride bookings.
Pluto TV Partnership
Pluto TV partners with Lyft for home masthead ads as part of its Escape to Pluto TV campaign.
Google Cloud Ads
Google Cloud appears in Lyft's new home masthead ad placement with Gemini for Business.
Lyft Lounge Event
Pluto TV sponsors Lyft Lounge at Kia Forum in Inglewood, Calif. on Nov 18 and Dec 4.
The bottom line
Lyft is testing a home masthead ad placement with Pluto TV and Google for brands.
