From Adweek · Mitchell Parton · · 50s
British Airways Parent IAG Launches Unified Ad Business
IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for targeted campaigns.
In brief
IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for targeted campaigns. IAG Media will offer advertisers audience-specific ads using in-flight Wi-Fi data across its airlines starting in January 2024. Originally reported by Adweek.
IAG Media Launch
IAG Media unifies advertising across British Airways, Aer Lingus, Iberia, Level, and Vueling for the first time.
Unified Advertising Strategy
IAG Media will become the single point of contact for advertisers across all airlines, replacing separate strategies.
Starlink Wi-Fi Targeting
IAG plans to use Starlink Wi-Fi data to personalize ads based on destination and passenger identity by 2027.
Ad Personalization Goals
Advertisers will see tailored ads for specific destinations across IAG airlines, such as restaurants in New York for travelers flying there.
What to remember
IAG Media will offer advertisers audience-specific ads using in-flight Wi-Fi data across its airlines starting in January 2024.
