From Adweek · Mark Stenberg · · 2m
Washington Post Nears Breakeven After Hundreds of Millions in Losses
The Washington Post expects to break even in 2027 after years of steep losses, with direct ad sales growing fastest since 2021.
In brief
The Washington Post expects to break even in 2027 after years of steep losses, with direct ad sales growing fastest since 2021. The Washington Post is within striking distance of breaking even in 2027 after years of steep losses, with direct ad sales growing fastest since 2.021. Originally reported by Adweek.
Washington Post nears breakeven
The Washington Post is within striking distance of breaking even financially after years of steep losses.
2027 break-even target
Executive editor Matt Murray says the Post expects to break even in 2027 after years of steep losses.
Direct ad sales growth
Direct advertising sales grew their strongest year-over-year growth since 2021 in the third quarter.
Programmatic revenue up 48%
Programmatic revenue increased 48% year over year as of September, according to a company spokesperson.
Newsroom hiring
The newsroom is hiring again, adding James Politi from the Financial Times, Nancy Cook from Bloomberg, and Ian Ward from Politico.
Ben Bradlee award relaunch
The Post relaunches its Ben Bradlee award, honoring outstanding reporters like Hannah Natanson and Heidi Levine.
Five years of turmoil
Murray reflects on five years of turmoil at The Post, including layoffs and leadership changes.
Jeff D'Onofrio leadership
Jeff D'Onofrio, the new leader, brings a low-drama, data-oriented focus on fundamentals to The Post.
Business turnaround
The Post has done the right-sizing needed to move from hundreds of millions in losses to break-even.
Owning post-Trump Washington
Murray aims to own post-Trump Washington by focusing on millennials and Gen Z audiences.
Podcast and newsletter strategy
The Post is reviving podcast and newsletter strategies to better monetize content.
Le Monde's AI partnership
Le Monde signed with OpenAI in fall 2023, creating a new revenue stream for the newsroom.
The Post's subscriber growth
The Post grew from 35,000 subscriptions before Trump to 3 million during the Trump era.
2027 break-even target
The Post expects to break even in 2027, with next year being their best year in seven years.
The main idea
The Washington Post is within striking distance of breaking even in 2027 after years of steep losses, with direct ad sales growing fastest since 2.021.
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